Insurance Sales: What’s in a Name

December 17th, 2011 by Larry Viel Leave a reply »

What’s in a company name? Apparently, there’s a lot to it. As you can imagine, if you choose the right name for your insurance agency, you’ll be able to have a lot of prospects and leads and customers to do business with. Clearly, one of the major ways to convey the credibility of your company is through your company name. You have two options in naming your agency – you can make use of your name or you go with something catchy.

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The most basic rule when thinking up a good name for your agency or even what to name your website address is to consider the keywords. For example, if you’re in the business of selling insurance in California, you can go with a name that has California health insurance on it so that you can easily attract health insurance leads from California. If ever the .com suffix for a website address is already taken, you can make use of things like .net or .biz. That way, your website name wouldn’t be too far away from the type of products that you’re offering to the market.

It’s also important to think up a name that your leads and clients will be able to remember easily. If you pick a long name or an unwieldy name for you company, insurance leads that found your agency online by chance wouldn’t be able to find you again if they wanted to read more about your products or wanted to ask you for an insurance quote. There’s a distinct power to branding if you want to succeed in running your insurance agency. If you’re new to the business or if you’re just getting a website set up, you need to think about a name that’s related to your keywords – and what would be easy for your clients and leads to remember.

If you make us your partner, you wouldn’t have a problem finding medical insurance leads that are ready and willing to buy insurance from you. When you have a company name they can remember, you’re as good as being a top producer in insurance. Looking for insurance leads? Sign up today.

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