You’re obviously trying to target insurance leads and why you wouldn’t. Insurance is a billion dollar industry in the United States because everyone is trying to be prepared and everyone is trying to ensure that they are going to be able to secure a good future for their families.
Insurance agents like you provide a service to a huge population – practically everyone and that is how you are going to succeed. The problem is that even with so many people around to sell to; a lot of insurance agents just can’t get it right. For some reason, insurance shoppers aren’t buying and you aren’t making your insurance sales quotas. Why is that? The answer is simple – call to action.
Every insurance agent in the business has gone through the training and the pep talks but few agents get the chance to really get to a call to action and be successful. So what’s wrong?
First – Don’t get to a call to action without setting up the mood. It’s the precursor for things, the reason why they should be buying for you. Rushing into it isn’t going to work; you have to get them to see the benefit before you try to sell them something.
Second – Answer their questions first. You don’t want to seem like you’re just chasing a sale. Leads are a specially breed of shopper. Since they know they’ve got options and they know they’re going to be shelling out money every month, they’re going to want to get answers. Be patient, listen, react and answer.
Third – Don’t talk too much. Simplify your senses and don’t over complicate. Of course, that doesn’t mean leaving dead air on the line it just means talking like a normal person and not like Speedy Gonzales at a hundred words a minute.
Fourth – When they’re listening and have asked questions close in. A lot of insurance agents leave their conversations by asking their insurance shoppers to sign up for a plan. Instead of doing that, say something like “Now I’ll just need your information so we can begin the process”. Get the information and close the sale with confidence.
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